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Australia’s Own Impact Analysis Undercuts Landmark Gambling Ad Crackdown as New Zealand Delays Similar Action

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Australia’s own impact assessment projects its landmark gambling advertising restrictions will reduce national wagering expenditure by AUD 62.7 million per year, or roughly 0.8 percent of total player losses. The same analysis suggests that a full ban previously rejected by the government would have delivered nearly double the reduction. Key Takeaways: Australia’s OIA projects ad … Read more

Italy Eyes Gambling Sponsorship Return as Football Federation Links Ad Ban to Structural Decline

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Italy’s outgoing football federation president, Gabriele Gravina, who resigned after the national team’s failure to qualify for the World Cup for the third time in a row, has called for repealing the country’s blanket ban on gambling advertising and redirecting betting revenue into youth development, arguing in an 11-page report that 2019 restriction has failed … Read more

UK Betting Industry Warns Affordability Checks Will Push Punters to Black Market

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A new poll commissioned by the Betting and Gaming Council has found that 65% of UK bettors would refuse to hand over personal financial documents like bank statements and payslips to continue gambling, intensifying industry warnings that proposed affordability checks will drive customers toward unregulated operators. Key Takeaways: Yougov poll for BGC finds 65 percent … Read more

UK’s £120 Million Gambling Levy Delivers First OHID Prevention Grants Amid Sector Turmoil

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The United Kingdom’s new statutory gambling levy has begun distributing its first prevention grants through the Office for Health Improvement and Disparities. This follows one of the most contentious transitions in UK gambling policy with the end of the preceding charity-led model helmed by Gambleaware. Key Takeaways: UK statutory gambling levy raised £120 million in … Read more

Lithuania Proposes Mandatory Gambling Player Card System by 2029 in Most Comprehensive European Legislation Yet

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Lithuania’s Ministry of Finance has proposed a mandatory player card system that would track every player’s deposits and winnings across all online and land-based operators, with a full transition to cashless gambling set for Jan. 1, 2029. The proposed system goes beyond all existing European structures and is already a subject of industry pushback. Key … Read more

Optimove Acquires Smartico in iGaming CRM Consolidation Play

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Optimove, the Tel Aviv-based player engagement platform behind the Positionless Marketing framework, has signed an agreement to acquire Smartico, a bootstrapped iGaming CRM company that pioneered gamification-led marketing. The transaction is expected to close in the coming weeks, with financial terms undisclosed. Key Takeaways: Optimove signed deal to acquire Smartico, its 4th acquisition since 2018; … Read more

NFL’s Billion-Dollar Sportsbook Partnerships Expire With No Replacement as League Faces Microbetting Lawsuit

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The National Football League (NFL) entered April without a single official sportsbook partner for the first time since 2021, as its trio of existing deals with Fanuel, Draftkings, and Caesars each expired at midnight on March 31 without renewal. The lapse coincides with a period when the league is facing scrutiny over in-game betting practices. … Read more

Premier League’s Last Gambling Shirt Season: £140M and a UK Crackdown

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The 2025/26 Premier League season will mark an end to a lucrative era where gambling brands appeared on the front of matchday shirts, ending a commercial relationship worth over £140 million per season as 11 of 20 clubs prepare to strip betting logos from their kits. The voluntary ban takes effect from the 2026/27 campaign. … Read more

Kick Co-Owner Trainwreckstv Burns Through $10M After Streaming Return: ‘Worst I’ve Ever Run’

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Tyler Faraz “Trainwreckstv” Niknam, co-owner of iGaming-friendly streaming platform Kick, has experienced a record losing streak during his latest high-stakes gambling streams, revealing he has now exhausted his Stake pay and is using his personal savings in a bid to make up for the loss. Streamer Announces Marathon Recovery Session After Exhausting Stake Pay, Denying … Read more

UK Authorities Consider Crypto Payments for Regulated Gambling Operators

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The UK Gambling Commission is examining whether licensed gambling operators across the UK could accept cryptocurrency payments, launching what officials describe as an early-stage review tied to the country’s evolving digital asset regulatory framework. Crypto Gambling Debate Grows as UK Regulator Launches Review The regulator revealed on Feb. 26 that it is assessing possible pathways … Read more

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