Why Big Brands like Ask.fm Are Turning to the Blockchain

It’s a force to be reckoned with, and it’s taking the technology space by storm. Blockchain is here to stay, and you’re either on board or you’re already letting the competition jump ahead. Companies like Ask.fm, Salesforce, Starbucks, and Kodak are turning their tech teams towards blockchain, acknowledging the potential impact of the technology across various industries. Appealing To A ‘Tech-Savvy’ Demographic By creating a self-sustaining ecosystem through the utilization of smart contracts, tokens, and other incentives, these brands are able to capitalize on a new market that appeals to a different demographic—those who are extremely tech-savvy and much younger. By providing

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Salesforce Is Working on Its Own Cryptocurrency and Blockchain Technology

TheMerkle Salesforce Cryptocurrency BlockchainVarious established companies have shown a keen interest in blockchain technology and cryptocurrency. In a lot of cases, these firms elect to develop their own native solutions. It seems Salesforce is the latest company to do so, as it is planning to develop a proprietary blockchain solution and a native cryptocurrency. It’s a remarkable decision, albeit one that raises a lot of questions. Salesforce has Major Cryptocurrency Plans In a way, it is always good to see companies focus on the cryptocurrency and blockchain industries. Unfortunately, it would be a lot better if these companies decided to embrace existing solutions, both in terms

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