It’s a force to be reckoned with, and it’s taking the technology space by storm. Blockchain is here to stay, and you’re either on board or you’re already letting the competition jump ahead. Companies like Ask.fm, Salesforce, Starbucks, and Kodak are turning their tech teams towards blockchain, acknowledging the potential impact of the technology across various industries. Appealing To A ‘Tech-Savvy’ Demographic By creating a self-sustaining ecosystem through the utilization of smart contracts, tokens, and other incentives, these brands are able to capitalize on a new market that appeals to a different demographic—those who are extremely tech-savvy and much younger. By providingPowered by WPeMatico