Kraken has inked a partnership deal with Williams Racing marking the first major return to F1 for crypto this year.
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Kraken has inked a partnership deal with Williams Racing marking the first major return to F1 for crypto this year.
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There had reportedly been a few deals for crypto commercials in this year’s Super Bowl that fell apart following the collapse of FTX, but at least one project is giving away NFTs.
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The sports merchandise giant has got cold feet in the shrinking NFT market.
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The crypto exchange reportedly cut the scope of sponsorship agreements inked with sports organizations including the Angel City Football Club, the 2022 FIFA World Cup and Twitch Rivals.
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Naomi Osaka joined figures including seven-time Super Bowl champion Tom Brady, Brazilian supermodel Gisele Bündchen, and NBA star Stephen Curry in promoting the crypto exchange.
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