TikTok could soon be flooded with AI avatars in ads
TikTok’s new tools include AI-powered digital avatars that brands can dub over and use to sell their products in multiple languages. Go to Source
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Algorand causes a stir with new ad bashing Bitcoin, Ethereum and Solana
The Algorand Foundation’s latest ad takes a swipe at the “big three” crypto networks, saying they’re too slow, too expensive or prone to failure. Go to Source
X Launches ‘AI Audience’ for Advertisers, Promises Precision in Targeting
The business account for the social media platform formerly known as Twitter, now referred to as ‘X,’ announced a new artificial intelligence (AI)-enhanced feature for advertisers called “AI Audience.” This feature enables advertisers to define their target audience in brief descriptions, after which X’s AI systems will quickly generate a relevant user pool for that … Read more
Russian telecoms giant MTS announces ads service targeting Telegram users
Telegram denies that it has entered any advertising-related agreements with Russian companies. Go to Source
Google Chrome launches built-in user tracking for advertisers
Chrome’s Privacy Sandbox tracks users’ behavior within the browser instead of relying on third-party cookies. Go to Source
Back on track: Kraken inks F1 crypto sponsorship deal with Williams Racing
Kraken has inked a partnership deal with Williams Racing marking the first major return to F1 for crypto this year. Go to Source Powered by WPeMatico
Crypto Ads in Belgium to Feature ‘Punchy Warning’ of Risks, New Rules Imply
The financial regulatory body of Belgium has been tasked by the government to regulate advertisements for cryptocurrencies. New rules, set to enter into force in May, oblige advertisers to clearly warn investors of the risks associated with the digital assets. Belgium Poised to Protect Consumers From Misleading Crypto Advertisements Belgium’s Financial Services and Markets Authority … Read more
Coindesk Up for Sale? Investors Circle Crypto News Publication Amidst Genesis Bankruptcy
According to various reports, investors are reportedly interested in purchasing Coindesk, a cryptocurrency news publication. On Jan. 18, Wang Feng, founder of China-based news publication Marsbit, announced his intentions to purchase Coindesk along with other members of the crypto industry. This news follows a report from Semafor at the end of November 2022 stating that … Read more
Amendments to Russia’s Digital Asset Law Aim to Allow Mining, Ban Crypto Exchange and Ads
Russian lawmakers have proposed changes to the current law “On Digital Financial Assets” in order to regulate crypto mining while banning the circulation of cryptocurrencies in the country. The legislation also prohibits the non-targeted advertising of crypto-related products and services. New Attempt to Legalize Cryptocurrency Mining in Russia After months of deliberations, efforts continue in … Read more
Google Admits Crypto Winter Is Hurting Ad Business
The digital asset market downturn that started the current crypto winter is negatively affecting search spending, Google has acknowledged. Ad growth in the third quarter fell to a low seen only once in almost a decade, the tech company revealed this week. With Fewer Crypto Ads, Google Registers 6% Ad Revenue Growth in Last Quarter … Read more
