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The NHS loses £1 billion every year to problems caused by poor communication about healthcare. In England alone, 10 million physician appointments are wasted each year due to patients’ failure to attend. These problems loom large, but both have a simple solution: text messaging. The future of healthcare is digital. Most services have adapted to … Read more
In its 12 years of life, Bitcoin has often been thought of as a diamond in the rough. Now as its value breaks past expectations and shows no sign of fading from prominence, it is a bona fide treasure. To understand the place cryptocurrency in general and Bitcoin in particular have in today’s society, an … Read more
Links are not dead. As long as interconnected networks form the internet, links matter. According to SEMrush, 4 of the top 8 ranking factors are based on link signals. On average, Google’s number 1 organic search result has 3.8 times more backlinks and 3.2 times more referring domains than numbers 2 through 10. Link signals … Read more
For a new business, a name is everything. A good business name is the first step in attracting clients and growing brand awareness. A name serves as the foundation for branding, so one that’s simple and memorable that creates a strong impression is effective. A name should link to a core principle or idea and … Read more
Email is far from dead. By 2024, more than 361 billion emails will be sent a day, making it a powerful and cost-effective marketing tool. Email marketing alone acquires 40x more customers than Facebook and Twitter campaigns combined. The vast majority of marketing professionals express that email engagement is one of their top metrics for … Read more
The New Industrial Revolution is changing the way products are made and shaping the future. The fourth industrial revolution, Industry 4.0, will introduce better products to the market in less time and at a lower cost. Industry 1.0, mechanization, replaced animal and human labor with machines, which was driven by the steam and internal combustion … Read more
Making your website is more important than ever, and choosing the best web hosting is a key component in every successful web page. Google’s Best Practices advise that your website should load in less than 3 seconds. The benefits of increasing website speed are improved user experience, increased conversation rates, and improved search ranking. A … Read more
Your most loyal customers are the ones you already have. Let’s explore how failed payments affect revenue and look at ways that companies can improve and increase customer retention. In the United States, customer churn costs $136 billion, of which 34% is due to involuntary churn and failed payments. Failed payments cut into forecasted revenue … Read more
Recent encouragements to integrate and leverage consumer generated data in the world of healthcare poses a unique threat to patient privacy that isn’t addressed nearly enough. According to the 2021 healthcare trends report published by Apploi, said patient data would be collected via monitoring devices installed in homes, on smartphones, in public places, and healthcare … Read more
As we are hopefully seeing the light at the end of the tunnel from the pandemic with proper distancing, masks, lockdowns, and vaccines, we should turn our attention to how business will be done in the post-pandemic economy. An often overlooked concern during these times is how to handle cybersecurity in an ever changing business … Read more
