Bakkt Acquires Turnkey Platform Apex Crypto to Bolster Digital Asset Footprint

Digital asset manager Bakkt Holdings, Inc., announced on Thursday that the company has acquired the firm Apex Crypto from Apex Fintech Solutions. Bakkt detailed that the acquisition of the turnkey crypto platform aims to “bolster Bakkt’s cryptocurrency product offering and expand its footprint into additional client verticals.” Bakkt to Expand Client Verticals With Different Offerings … Read more

Google Launches Blockchain Node Engine, Says ‘Ethereum Will Be the First Blockchain Supported’

After revealing Alphabet Inc.’s Google Cloud partnership with Coinbase, the multinational technology conglomerate holding company has announced the firm’s “Google Cloud Blockchain Node Engine.” While more blockchains will be supported, Google said that “Ethereum will be the first blockchain supported by Blockchain Node Engine.” Google Launches Cloud-Based Blockchain Node Engine Alphabet Inc., otherwise known as … Read more

Google Admits Crypto Winter Is Hurting Ad Business

The digital asset market downturn that started the current crypto winter is negatively affecting search spending, Google has acknowledged. Ad growth in the third quarter fell to a low seen only once in almost a decade, the tech company revealed this week. With Fewer Crypto Ads, Google Registers 6% Ad Revenue Growth in Last Quarter … Read more

Google to Require Government Authorization to Provide Advertising Services for Financial Products in Spain

Google, the web search and software monolith, has announced that it will require authorization from government entities to lend advertising services to financial companies in Spain. This measure, which was also implemented in the U.K. back in 2021, is expected to be extended to more countries in coming months. Google to Require Government Authorization of … Read more