In 2004, U2 approached Apple about an ad deal, asking to be paid in Apple shares. Steve Jobs refused and instead steered the band into a no-fee campaign built around a special iPod U2 Edition, complete with black casing, red click wheel and engraved signatures. The tie-up drove a hit product and big sales without […]The Unexpected Deal Steve Jobs Offered U2 After Refusing to Hand Over Apple Shares
In 2004, U2 approached Apple about an ad deal, asking to be paid in Apple shares. Steve Jobs refused and instead steered the band into a no-fee campaign built around a special iPod U2 Edition, complete with black casing, red click wheel and engraved signatures. The tie-up drove a hit product and big sales without […]