What if you were paid to read and share this article? “Pumped” is about to make that a reality. Music and movie streaming services have managed to develop commercially viable subscription-based models. News publishers, however, have not replicated their success. This is because they have been unable to convince consumers that good quality content deserves a fair remuneration. While consumers agree that a publisher’s investigative, editorial and reporting efforts have monetary costs and value, studies show that most consumers remain unwilling to pay for content with their hard-earned money. This leaves publishers with two tactics to generate revenue for onlinePowered by WPeMatico