Google to require FCA registration for crypto ads targeting the UK
Google said that advertisers who want to promote crypto exchanges and software wallets in the United Kingdom must be registered with the FCA. Go to Source
Marketing
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Marketing shouldn’t be the scapegoat in crypto
Responsible marketing in crypto cultivates transparency, education and trust, serving as a critical tool for project legitimacy and industry growth. Go to Source
Perplexity AI’s ad integration plan draws shock, mockery: ‘This company is toast’
The company reportedly intends to charge a much higher than average premium for ad space in its AI-powered search engine. Go to Source
Wen Lambo? Lamborghini answers with new Animoca Web3 partnership
Increasingly more industries are adopting blockchain technology to grow their brand awareness, including luxury car makers. Go to Source
Toys ‘R’ Us AI-generated ad torn apart by critics
The AI-generated ad whipped up backlash from viewers who described it as a “weird dream” and “baffling.” Go to Source
Crypto in the well and snake villain star in FCA’s pixelated animation
The United Kingdom’s financial regulator has published a pixelated, video game-styled Wild West cartoon to enlighten investors. Go to Source
Swiss crypto bank Seba rebrands to Amina amid global expansion
Seba’s new name, Amina, stems from “transamination,” meaning transference of one compound to another, symbolizing bringing different types of banking together. Go to Source
Spanish regulators set precedent with crypto ad violations case
The National Securities Market Commission accuses Miolos of non-compliance with the cryptocurrency regulations established by the CNMV circular from January 2022. Go to Source
UK financial watchdog restricts Binance partner from issuing crypto ads
The Financial Conduct Authority’s marketing requirements for crypto firms went into effect on Oct. 8, requiring some to partner with local companies for compliance. Go to Source
UK FCA gives unregistered crypto firms ‘final warning’ on ads regime compliance
The financial regulator expressed its frustration at the lack of engagement from crypto firms in a strongly worded letter. Go to Source
