Cryptocurrency Airdrops: The What, the Why, and the How

Crypto airdrops why what howAs the blockchain industry and ecosystem develop, new terms become commonplace amongst those who run in blockchain technology circles. In the cryptocurrency sphere, the word airdrop has taken on a different meaning from the more widespread military definition. In the blockchain world, the term airdrop refers to gifts. What is an Airdrop? Airdropping is the process of distributing tokens to a user’s blockchain wallet at no cost to them. It is a technique commonly used by startup businesses that are undertaking an Initial Coin Offering (ICO), as a tool to promote projects and increase their brand exposure. In addition to this, airdrops

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What Is an Initial Coin Airdrop?

TheMerkle Initial Coin AirdropThe world of cryptocurrency has seen various trends over the years. Faucets used to be a big thing, followed by airdrops, crowdsales, and now ICOs. Even the latter business model is undergoing some changes, as initial coin “airdrops” – or ICAs – are all the rage, by the look of things. The Purpose of an Initial Coin Airdrop As the name somewhat suggests, an initial coin airdrop is not the same as an initial coin offering. While the latter concept has grown increasingly popular over the past few months, it is evident the industry is also under a lot of regulatory pressure. Whether

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