The role of data in business and consumer interactions has become a valuable and almost vital component of many of the services people operate day to day. From the customization of payment and insurance plans, to the specific targeting of ads and features based on customer data. Understanding consumer behavior has never been more important. Disclosure: This is a Sponsored Article Data Is The New Oil The pitfall of this large data collection mentality are questions like “who owns the data”?, “Who has access to it?”, “How is it being used?”, and “How do some companies get a hold of customer dataPowered by WPeMatico
Advertisement using Blockchain and decentralization is not a novel concept anymore. Among the recent projects that have come from the blockchain space, advertisement is one of the most progressive sectors, adopting different models and engaging in innovative approaches. The advertising space is huge and has great potential but is looking towards Blockchain and decentralization to solve some of its most basic problems like user identity. So, the future is big for Blockchain-based advertising platforms. Disclosure: This is a Sponsored Article DATx, a new advertisement ecosystem has recently concluded its first token generation event with over 50,000 ETH raised during the