Brand Purpose 101: Everything Entrepreneurs Need to Know

Your brand exists for a reason and a reason beyond simply making a profit or pleasing shareholders (though these factors are important, too). This is your brand purpose – the “why” behind your company – and increasingly, brands are examining, analyzing, and improving their approach to brand purpose strategy. Why is brand purpose so important? And how can you optimize your own brand purpose? The Value of Brand Purpose It doesn’t take much effort to find prominent examples of brand purpose strategy in action. All over the world, companies are attempting to redefine and emphasize their brand purpose, better aligning

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