The effect of website quality on customer loyalty is significant, with poor user experience driving away 50% of users to the competition. For small businesses who don’t have the time or money to invest in hiring a developer to build their site, website builders are a great alternative. They allow business owners to maintain creative control over the design and functionality of the website without the need for a technical understanding of how this works. However, small business owners might find themselves overwhelmed by how saturated the website builder industry is, and so choosing the optimal one for them can
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