The majority of the US population is on board with getting vaccinated, but there are still a few people in our society who are hesitant to get the jab. Currently, vaccine confidence has reached a plateau and, unless about 10-15% of the population changes their minds, we won’t achieve the necessary 70 – 85% vaccinated requirements to create herd immunity. Fortunately, the solutions to this problem can be simpler than you think. Those who are vaccine confident versus those who are not can be broken down into various categories of people. First, social media users. Eighty-three percent of social media
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