Can Blockchain Repair the Broken Digital Advertising Space?

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online advertisingMost of us find digital advertising irritating. When online ads first came to platforms like Facebook, it was something of a novelty. For the first time, we were being shown products and services that were actually relevant to us, based on our likes and preferences – and data. That four-letter word has become a precious commodity. Because valuable data is, in fact, worth its weight in gold. But as with anything in our rapidly evolving lives marked by limited attention spans, we got bored pretty quickly. And Facebook responded by changing its algorithm to prioritize content from family and friends over corporations. Awesome

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