The role of data in business and consumer interactions has become a valuable and almost vital component of many of the services people operate day to day. From the customization of payment and insurance plans, to the specific targeting of ads and features based on customer data. Understanding consumer behavior has never been more important. Disclosure: This is a Sponsored Article Data Is The New Oil The pitfall of this large data collection mentality are questions like “who owns the data”?, “Who has access to it?”, “How is it being used?”, and “How do some companies get a hold of customer dataPowered by WPeMatico