With the COVID-19 pandemic came many changes to the daily life of consumers. One change that is not discussed frequently is the change in local business shopping; 57% of consumers purchased from a local business for the first time in 2020. When choosing where to shop, the most important thing on customers’ minds was the availability of pandemic-friendly services such as curbside pickup. Consumers mostly found information about service options through a local Google search. What makes a local search different from an organic one? In Google’s Local Pack, local results are displayed above organic results. Local results are highly
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