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Coinbase bets on Backstreet Boys nostalgia in return to Super Bowl

February 9, 2026 by DIGIT
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Coinbase bets on Backstreet Boys nostalgia in return to Super Bowl

Coinbase’s TV spot at the Super Bowl divided opinion online, but the crypto exchange says conversations about it were the point.

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  • bitcoinBitcoin(BTC)$70,333.001.16%
  • ethereumEthereum(ETH)$2,061.48-0.82%
  • tetherTether(USDT)$1.00-0.01%
  • rippleXRP(XRP)$1.42-0.29%
  • binancecoinBNB(BNB)$630.49-1.65%
  • usd-coinUSDC(USDC)$1.000.00%
  • solanaSolana(SOL)$85.24-2.16%
  • tronTRON(TRX)$0.2785050.66%
  • dogecoinDogecoin(DOGE)$0.094985-1.91%
  • Figure HelocFigure Heloc(FIGR_HELOC)$1.030.00%
© 2026 DIGIT INFO • Built with GeneratePress
  • bitcoinBitcoin(BTC)$70,333.001.16%
  • ethereumEthereum(ETH)$2,061.48-0.82%
  • tetherTether(USDT)$1.00-0.01%
  • rippleXRP(XRP)$1.42-0.29%
  • binancecoinBNB(BNB)$630.49-1.65%
  • usd-coinUSDC(USDC)$1.000.00%
  • solanaSolana(SOL)$85.24-2.16%
  • tronTRON(TRX)$0.2785050.66%
  • dogecoinDogecoin(DOGE)$0.094985-1.91%
  • Figure HelocFigure Heloc(FIGR_HELOC)$1.030.00%