Crypto.com and UEFA have announced a multi-year partnership, making Crypto.com the first and exclusive global cryptocurrency platform partner of the UEFA Champions League. This collaboration aims to enhance fan engagement by integrating cryptocurrency into the football experience, featuring in-stadium activations, broadcast integrations, and advertising campaigns. The partnership will be officially unveiled at the UEFA Super […]
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Barstool Sports founder Dave Portnoy has expressed his hesitation to buy bitcoin at its current price but is open to accepting the cryptocurrency as payment. He disclosed that he accepted bitcoin from crypto exchange Kraken as part of a sponsorship deal, highlighting his belief in the cryptocurrency. Dave Portnoy Embraces Bitcoin Payments Dave Portnoy, founder […]
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A string of organizations competing in various sports are pulling out of sponsorship deals with beleaguered cryptocurrency exchange FTX. The coin trading platform had pledged millions of dollars to building up brand recognition among sports fans before it went bankrupt. FTX Sign Being Dismantled as Miami Heat Seeks New Naming Rights Partner for Its Arena […]
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The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide.
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Southampton Football Club, a soccer team currently ranked 13th in England’s Premier League, recently signed a new sponsorship deal that includes an option for the club to be paid certain performance-based bonuses in bitcoin. The deal also extends the club’s partnership with the Coingaming Group as Main Club Partner for a further three years. Also, […]
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