On July 11, Playboy, the lifestyle and entertainment firm founded in 1953, revealed a licensing collaboration with the blockchain-based virtual world The Sandbox. The two companies detailed that the newly formed partnership aims to provide metaverse visitors with a Playboy-themed “social gaming experience.” Playboy Enters The Sandbox PLBY Group, Inc. (NASDAQ: PLBY), commonly referred to […]
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Playboy is set to add to its Web3 offerings by launching a ‘MetaMansion’ that will host gaming, social and programmed events, along with future NFT collectible releases from the firm.
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Playboy the American men’s lifestyle and entertainment magazine created by Hugh Hefner is joining the non-fungible token (NFT) craze. While the company used to mint Playboy collectible keys for fans to gain access to the mansion, Playboy now plans to offer collectibles in the cryptographic form. Playboy’s Chief Brand Officer: NFTs Present ‘an Enormous Business […]
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