Category: Marketing

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Links are Not Dead

Links are not dead. As long as interconnected networks form the internet, links matter. According to SEMrush, 4 of the top 8 ranking factors are based on link signals. On average, Google’s number 1 organic search result has 3.8 times more backlinks and 3.2 times more referring domains than numbers 2 through 10. Link signals account for 28% of Google ranking factors for local organic search – more than any other factor. This combined makes link building and technical optimization the most effective SEO tasks. Not all links are helpful though; the harder a link is to get, the more

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The Psychology of Naming Your Business

For a new business, a name is everything. A good business name is the first step in attracting clients and growing brand awareness. A name serves as the foundation for branding, so one that’s simple and memorable that creates a strong impression is effective. A name should link to a core principle or idea and clearly define your brand. Unsuccessful names are often difficult to spell or pronounce, generic, too long for social media handles, or limit business scope and expansion. The repercussions of poorly chosen business names can force companies to rebrand. Subway was known as Pete’s Super Submarines

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How to Pick the Best Email Marketing Services

Email is far from dead. By 2024, more than 361 billion emails will be sent a day, making it a powerful and cost-effective marketing tool. Email marketing alone acquires 40x more customers than Facebook and Twitter campaigns combined. The vast majority of marketing professionals express that email engagement is one of their top metrics for measuring content performance, and 59% say email is their biggest source of ROI. To achieve effective email marketing success, marketers need to know how to boost email open rates, increase click rates, and avoid spam complaints. Less than one-quarter of marketing emails are opened by

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