Digital Advertising – DIGIT INFO

Why Does Amazon Want to Hire Blockchain Experts for Its Ads Division?

DIGIT — Sat, 31 Aug 2019 09:37:00 +0000

Why Amazon is hiring blockchain experts for its advertising division and needs tokenization to differentiate itself from Google and Facebook

Go to Source

Blockchain Spreads Its Wings to the Advertising Industry

DIGIT — Thu, 09 Aug 2018 23:00:12 +0000

Blockchain technology has infiltrated almost every industry, introducing the world to a new era of technology in which everyone has an equal say. Transparency, efficiency, cost-effectiveness and security are just some of the advantages of the technology that have attracted many, from global giants to small merchants. And it’s not about to stop anytime soon, ... Read more

What Is Ternio Cryptocurrency?

DIGIT — Fri, 06 Jul 2018 13:00:22 +0000

As things currently stand, the digital advertising industry is plagued by an array of issues related to domain fraud, increasing bot traffic, and poor transparency. Consequently, many advertisers and publishers have been forced to lose out on a lot of untapped revenue. Ternio is an all-new blockchain-based utility token that aims to disrupt the advertising […]

Go to Source

What Is Zohem Cryptocurrency?

DIGIT — Sat, 24 Mar 2018 17:00:01 +0000

The number of blockchain-based projects is slowly becoming ginormous. Whether or not that is a good thing remains to be seen, as not all of these ventures require a blockchain per se. Zohem is a very different type of project, as it focuses on becoming an open-source user behavior data exchange protocol. The Concept of Zohem It is evident the digital advertising industry is still growing, yet the underlying technology needs to evolve. With Google and Facebook maintaining their duopoly over 74% of the industry’s growth, things need to change sooner rather than later. This is where Zohem wants to

Go to Source

What Is Basic Attention Token?

DIGIT — Wed, 07 Feb 2018 15:18:55 +0000

Basic Attention Token has been a pretty interesting project in the world of blockchain and cryptocurrency. More specifically, this token is designed to transform digital advertising as a whole. It is a bold venture by the BAT team, and the token has become a big part of their Brave browser as well. It is evident that digital advertising will need to undergo some big changes in the future, but it remains to be seen if Basic Attention Token holds the key in this regard. Why Does Basic Attention Token Matter? Anyone who has ever opened a webpage in a browser will

Go to Source