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3232New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture
https://www.digit.info/new-balance-virtual-goods-trademarks-hint-of-upcoming-metaverse-and-nft-venture/
Tue, 01 Feb 2022 16:30:41 +0000https://www.digit.info/2022/02/01/new-balance-virtual-goods-trademarks-hint-of-upcoming-metaverse-and-nft-venture/Read more]]>Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable virtual goods” featuring “footwear, clothing, sports bags, sports equipment, and accessories for […]
]]>Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation Collectibles’
https://www.digit.info/nike-acquires-nft-startup-rtfkt-studios-in-order-to-deliver-next-generation-collectibles/
Tue, 14 Dec 2021 22:30:57 +0000https://www.digit.info/2021/12/14/nike-acquires-nft-startup-rtfkt-studios-in-order-to-deliver-next-generation-collectibles/Read more]]>Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company “to deliver next-generation collectibles that merge culture and gaming.” Nike Steps Into the Metaverse by […]
]]>Athletic Shoe Giant Nike Looks Poised to Tackle Metaverse and NFTs: Report
https://www.digit.info/athletic-shoe-giant-nike-looks-poised-to-tackle-metaverse-and-nfts-report/
Mon, 08 Nov 2021 20:00:54 +0000https://www.digit.info/2021/11/08/athletic-shoe-giant-nike-looks-poised-to-tackle-metaverse-and-nfts-report/Read more]]>Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks” indicates Nike has been preparing to use NFTs for quite some time. Nike’s […]
Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable virtual goods” featuring “footwear, clothing, sports bags, sports equipment, and accessories for […]
Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company “to deliver next-generation collectibles that merge culture and gaming.” Nike Steps Into the Metaverse by […]
Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks” indicates Nike has been preparing to use NFTs for quite some time. Nike’s […]