Blockchain has spread its wings over lots of industries, from gaming to insurance. Still, one of the industries that arguably needs the technology’s features more than others is digital advertising as most of its problems go down to insufficient accountability, lack of transparency, and high susceptibility to fraud – in a word, everything that blockchain […]
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Decentralizing the advertising industry is an intriguing concept, yet it will be very difficult to achieve. AdEx, a blockchain-based project, aims to create a decentralized ad exchange to disrupt online advertising as we know it. Moreover, this Ethereum-based project seeks to address advertising fraud, improve privacy, and empower users. What is AdEx Trying to Achieve? Most people will agree that online advertising in its current form is both intrusive and annoying in many ways. The AdEx team firmly believes they can empower both advertisers and publishers through a secure and transparent platform aimed at decentralizing this business model altogether. Because it
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