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3232What Is adToken?
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Tue, 06 Mar 2018 14:18:51 +0000https://www.digit.info/2018/03/06/what-is-adtoken/Read more]]>According to the latest market research, ad bots cause advertisers an annual revenue loss in excess of US$16 billion. This is primarily because opaque supply chains shield botnet operators who often make use of un-auditable ad networks. Since conventional supply chains utilize a cost per mille (CPM) model, these bots can reduce the overall incentives delivered to all parties involved. The adChain platform is a decentralized domain which makes use of an incentivized voting model to determine whether an applicant to its registry is a legitimate publisher or not. To that end, the adChain system employs smart contracts which store the
According to the latest market research, ad bots cause advertisers an annual revenue loss in excess of US$16 billion. This is primarily because opaque supply chains shield botnet operators who often make use of un-auditable ad networks. Since conventional supply chains utilize a cost per mille (CPM) model, these bots can reduce the overall incentives delivered to all parties involved. The adChain platform is a decentralized domain which makes use of an incentivized voting model to determine whether an applicant to its registry is a legitimate publisher or not. To that end, the adChain system employs smart contracts which store the