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Bakkt sells loyalty business to focus on being ‘pure-play crypto’

July 29, 2025 by DIGIT
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Bakkt sells loyalty business to focus on being ‘pure-play crypto’

Bakkt Holdings says it has agreed to sell its loyalty services business in its bid to focus purely on its crypto offerings.

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  • bitcoinBitcoin(BTC)$89,695.00-2.84%
  • ethereumEthereum(ETH)$3,031.93-4.49%
  • tetherTether(USDT)$1.000.00%
  • rippleXRP(XRP)$2.03-2.84%
  • binancecoinBNB(BNB)$885.91-1.84%
  • usd-coinUSDC(USDC)$1.000.01%
  • solanaSolana(SOL)$133.00-4.87%
  • tronTRON(TRX)$0.2884740.66%
  • staked-etherLido Staked Ether(STETH)$3,030.05-4.52%
  • dogecoinDogecoin(DOGE)$0.139484-5.29%
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  • bitcoinBitcoin(BTC)$89,695.00-2.84%
  • ethereumEthereum(ETH)$3,031.93-4.49%
  • tetherTether(USDT)$1.000.00%
  • rippleXRP(XRP)$2.03-2.84%
  • binancecoinBNB(BNB)$885.91-1.84%
  • usd-coinUSDC(USDC)$1.000.01%
  • solanaSolana(SOL)$133.00-4.87%
  • tronTRON(TRX)$0.2884740.66%
  • staked-etherLido Staked Ether(STETH)$3,030.05-4.52%
  • dogecoinDogecoin(DOGE)$0.139484-5.29%