Aave has moved closer to a significant structural shift after its “Will Win” proposal narrowly passed the first stage of governance approval, signaling strong, though not unanimous, community backing for a plan that could reshape how the protocol funds development and manages its brand ecosystem. The proposal centers on routing all revenue generated from Aave-branded products directly into the DAO treasury while positioning Aave V4 as the protocol’s core technical foundation. It also includes a substantial funding request designed to support product expansion and long-term growth initiatives. LATEST: ⚡ Aave’s “Will Win” proposal requesting $42.5 million for Aave Labs, with
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