Zora has officially launched its new “attention market” on the Solana blockchain, marking a bold and unexpected expansion beyond its historical ecosystem roots. The move signals a significant shift in the SocialFi landscape, as Zora introduces a platform that allows users to take positions on cultural trends, memes, ideas, and viral moments before they go mainstream. The announcement positions Zora at the center of what it calls a new global “attention market”, a system where social virality becomes tradable. Instead of simply liking or sharing content, users can now speculate on which narratives will dominate timelines next. The world’s attention
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