Aave is moving to redefine how value flows across one of the largest decentralized finance ecosystems. The protocol introduces a sweeping governance proposal dubbed the “Aave Will Win” framework, a token-centric alignment model designed to channel 100% of product revenue directly into the Aave DAO treasury. The initiative reflects a broader push across DeFi to strengthen long-term sustainability by tying platform success more closely to token holders. The proposal outlines a comprehensive structure covering revenue generated from all Aave-branded products, positioning the DAO as the central economic beneficiary of the ecosystem’s growth. By redirecting income streams, the framework aims to
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