Years of speculation and steady development in the blockchain space have led to new insider reports that indicate Amazon is seriously looking into the integration of XRP into its diverse and widespread global payment infrastructure. If these reports are accurate, then this would be one of the most significant endorsements of blockchain-based payment solutions by a global tech leader to date and might be a transformative moment for Ripple’s native asset. Simultaneously, the XRP market is building up momentum, with capital rotation data and short-term performance metrics showing a reestablished sense of conviction from investors. Timing is especially critical here,
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