In Light of Trust Issues, Lucidity Illuminates Digital Advertising Supply Chain

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Trust is scarce in the digital advertising industry. Data discrepancies, fraud, and supply chain budget misallocations contribute both to waste and a prevailingly tense environment amongst digital advertising agencies. Blockchain technology can help ad executives breathe easier with the knowledge that their money is well-spent and their data is well-managed. With enough use cases penetrating […]

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