Nowadays we observe tectonic shifts on social platforms. Some of them struggle with society; others rise up and fade, trying to be more open or restrictive. Apparently, the economic model of social media should be modified. The direction of these changes is getting clearer. What is wrong with social media today? With an immense base of profiled user data, social media have built their business model on a highly targeted advertisement. Targeting used to benefit both advertisers and platforms. Companies just reaped customers who were ready to buy and platforms didn’t have to share their income. This has resulted inPowered by WPeMatico