Google is the centralized market leader of web search services, and have accumulated a monopolistic level of power in their field. To advertisers and partners they are gatekeepers. Disclosure: This is a Sponsored Article Like centralised banking systems with fiat currencies, they define and control the value of information, in addition to the distribution and management. By diversifying their core functions and expanding the horizon of their technological developments; Google broadened the volume and range of their prime assets; public and private data. They haven’t, however, managed to improve the depth of their data. Meanwhile, the company’s dominance of thePowered by WPeMatico