Consumer data is a widely accessible at the moment. Currently, the way that consumer data is collected is through large centralized companies that obtain your data when you agree to its terms and conditions. Platforms like Facebook and websites that ask for personal information are then able to use the information collected however they want. You essentially waive any rights that you may have to that data. In turn that data is collected in mass and sold on to third parties for profit. APEX wants to give the power of consumer data back to the consumer. They want to allowPowered by WPeMatico