As consumers, we’re used to accessing programs and software in exchange for signing over our personal data, and in that sense, we’ve become the product. Our information is often shared far beyond what’s required for an app to function, and this has led to major breaches of our privacy. Decentralization is part of the solution, and so is transparency in data sharing. Verv, a UK-based green energy startup, is creating a data marketplace in which its consumers are decision-makers when it comes to monetizing their energy usage data. Verv recently announced plans to create a new data marketplace for energy, in partnership withPowered by WPeMatico
As more and more blockchain projects flood the market, investors have become accustomed to the task of filtering out scam projects from those that actually build on the tech. As Verv founder and CEO Peter Davies puts it, “The most disappointing is the amount of scams drowning out real projects that could have a hugely positive impact on the world.” I managed to get some time with Davies for an interview in which he outlined Verv’s potential impact. Verv is a blockchain-based system for people to make and save money by trading energy with others in their area,