SINGAPORE, May 24, 2018 – The Golden Boot winner of the 2014 World Cup, James Rodriguez, announced today on his social media platform that he has signed an agreement with blockchain-based startup platform SelfSell, to launch his own cryptocurrency as a new vehicle to reflect his brand values, and build stronger fan relationships. In the announcement made by the Colombian, Real Madrid and Bayern Munich star, the “JR10 Token”, which is named after him, will be available for pre-purchase via the SelfSell App on 27 May, making him the first international football player on active duty to break intoPowered by WPeMatico