Online Advertising – DIGIT INFO

Google Admits Crypto Winter Is Hurting Ad Business

The digital asset market downturn that started the current crypto winter is negatively affecting search spending, Google has acknowledged. Ad growth in the third quarter fell to a low seen only once in almost a decade, the tech company revealed this week. With Fewer Crypto Ads, Google Registers 6% Ad Revenue Growth in Last Quarter […]

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Blockchain Spreads Its Wings to the Advertising Industry

Blockchain technology has infiltrated almost every industry, introducing the world to a new era of technology in which everyone has an equal say. Transparency, efficiency, cost-effectiveness and security are just some of the advantages of the technology that have attracted many, from global giants to small merchants. And it’s not about to stop anytime soon, […]

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Top Ways Blockchain Tech Is Changing Social Media

Have you ever found yourself feeling like “social” media is actually the complete opposite? Not only does the content on it often cause depression and anxiety, but there’s a plethora of fake news, data leaks, and advertisers clamoring for attention. The EU’s GDPR is making things more complicated all around, and people are starting to […]

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Can Blockchain Repair the Broken Digital Advertising Space?

Most of us find digital advertising irritating. When online ads first came to platforms like Facebook, it was something of a novelty. For the first time, we were being shown products and services that were actually relevant to us, based on our likes and preferences – and data. That four-letter word has become a precious commodity. Because valuable data is, in fact, worth its weight in gold. But as with anything in our rapidly evolving lives marked by limited attention spans, we got bored pretty quickly. And Facebook responded by changing its algorithm to prioritize content from family and friends over corporations. Awesome

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3 Lesser-Known Ways of Using Blockchain Technology

You’re probably tired of hearing about blockchain technology’s decentralization and transparency by now. Its much-touted immutability is also getting pretty old. We all know that in one way or another, blockchains are going to be disruptive, possibly across all industries. But what you may not have thought of yet is how certain seemingly unrelated sectors will be affected. Beyond finance and cybersecurity, supply chains and medical records, check out these lesser-known ways of using blockchain technology now and in the future. Gaming In an industry characterized by evolving technology (we’ve come a long way since the Atari), it’s perhaps unsurprising that

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