Benefit from policy, internet and funding, the Chinese Culture & Entertainment industry is currently booming with the expectation of beating North American market. Amid the dizzying boom, global leading artists from Taylor Swift to Ian Somerhalder are trying to attract more Chinese audiences by setting up a Sina Weibo account. This is still not enough to help them build a great connection with fans considering the fact that their Weibo accounts are actually in the charge of Chinese managers. How can celebrities reach out to their overseas fans directly without a third-party? How can fans give more support to their idols without an agent? That’s how StarChain enters the picture.
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