The Economics of Coffee Culture

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In the United States 69% of adults drink at least two cups of coffee a day.  Humanity’s experience with coffee doesn’t begin and end with our morning thermos though – where there is culture, coffee culture isn’t far behind. Heavily influencing European cultures, the Dutch Parisians, and Venetians in particular, the first coffeehouses as we understand them today began cropping up in the Netherlands. Offering more than just a place to sit and enjoy a hot cup of coffee, the coffeehouse offered a neutral location for socializing, discussion, innovation, and even dissent. Sociologist Ray Oldenburg describes the concept of the

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