The Dreaded GDPR Is Here: Non-Compliant Companies Had Better Get Their Checkbooks Ready

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It’s rather like the effects of smoking, or slouching, or eating too much sugar. You know you shouldn’t do it. You know it’s bad for you. But there are so many other things that can kill you first, right? When you spend so much time chasing customers and crafting marketing campaigns to attract and retain them, what’s a little laxity with your data policy going to cost? Quite a lot, actually. The GDPR (General Data Protection Regulation) is that deadly threat that most companies know about but somehow always seemed so far away. But today’s the day, and companies that do

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