The Big Data Challenge and the Concept of

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Big data like all things good and wonderful, comes with a lot of benefits for your organization and not too surprisingly, a level of frustrating and incredibly overwhelming challenges. The first challenge is finding the right data provider for you. The number of available big data providers often make it difficult for companies looking to adopt Big data. Brian Kolman, President of KolMedia said “I work with businesses of all sizes and see every day the challenges they face trying to reach the right audience. Today the key driver is having the right data and that’s what small businesses lack

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