How to combat Fraudulence and other Inefficiencies of Traditional Digital Advertising

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One of the biggest challenges currently faced by the traditional digital advertising ecosystem is that of fraudulence. While this has been an issue plaguing this multibillion-dollar industry for a while, the problem was brought to the forefront of public consciousness during the Russian Methbot Ad Fraud scheme of 2016 in which Russian hackers used a click-fraud machine to steal about $5 million a day from advertisers and publishers. Disclosure: This is a Sponsored Article While this has been the largest and most infamous case of fraud within the digital advertising sector to date, losing money due to hackers is not

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