Using Blockchain Technology to Improve Content Distribution on Facebook and Other Platforms

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The state of social media is broken. The majority of today’s users depend on centralized platforms like Facebook to consume and share content, and as a result, data privacy concerns are reaching the mainstream. Yet Mark Zuckerberg’s recent congressional hearing reflects not just the fact that there was a data breach, but the implications that come with the content which users share and consume on Facebook. For example, during the hearing, Zuckerberg claimed that everyone consents to giving Facebook their data, despite also saying that Facebook tracks non-users for reasons of “security”  and commercial purposes, such as targeted advertising. The

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