The number of blockchain-based projects is slowly becoming ginormous. Whether or not that is a good thing remains to be seen, as not all of these ventures require a blockchain per se. Zohem is a very different type of project, as it focuses on becoming an open-source user behavior data exchange protocol. The Concept of Zohem It is evident the digital advertising industry is still growing, yet the underlying technology needs to evolve. With Google and Facebook maintaining their duopoly over 74% of the industry’s growth, things need to change sooner rather than later. This is where Zohem wants toPowered by WPeMatico