A new decentralized advertising ecosystem centered around user participation will soon help advertisers target their users with unrivaled accuracy and a breakthrough 1 million transactions per second (TPS) capacity, via the new DATx blockchain. Initiated by the Cosima Foundation, in collaboration with leading global advertising platform Avazu, this new blockchain-powered ecosystem aims to do away with the current fragmentation and clutter of user behavioral data. Disclosure: This is a Sponsored Article With a full blockchain infrastructure including smart contracts, an incentivized mechanism, token exchange and behavior information storage system, DATx will help advertisers target users accurately, resulting in more relevant,Powered by WPeMatico