Why Chatbots for CRM Matter for Your Business

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Whether you order a pizza, taxi, or ask for a consultation at a bank via instant messenger, you will probably deal with a chatbot at some point in a day or week, though you may even not notice. CRM itself is a powerful sales and marketing tool for many business processes automation, but a chatbot can push your business an additional step forward. Uber, Lyft, PizzaHut, Sephora, the WallStreet Journal, and many more brands have already built chatbots into their software to increase sales, conversion rates, and customer satisfaction. How can chatbots enhance the productivity of your interaction with CRM?

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