What Is a JOBS Crypto Offering?

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TheMerkle JCO Business ModelMost people in the cryptocurrency industry are familiar with the ICO concept. An initial coin offering allows companies to raise money by issuing a native token which may appreciate in value over time. It now seems a new business model has emerged which is known as a JCO. The JOBS Crypto Offering is a very interesting concept, even though it basically boils down to a new ICO token offered to investors through a crowdfunding platform. Equity token sales are definitely evolving as we speak. Will the JCO Business Model Succeed? The JOBS Crypto Offering is a new venture for Finova Financial and serves

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